torunn gullaksen betty bachz co founders moy atelier

Founded by Betty Bachz, MØY ATELIER is a British luxury eyewear brand with Scandinavian heritage. The brand  launched Summer of 2017 in conjunction with Harvey Nichols and has since developed a niche following and customer base with its distinguishably unique designs. Named as the independent eyewear brand to watch by British Vogue and worn by the likes of Kate Moss, Jourdan Dunn and Nathalie Emmanuele. MØY ATELIER is stocked at, Lane Crawford, Joyce, Marc le Bihan, Level Shoes amongst others. 

Translated from Norse, MØY means a young woman, someone who is open to new ideas yet knows nothing of societal boundaries; a virgin in mind and spirit - a philosophy expressed by its bold output.  The brand ethically sources its materials from France and Italy before sending them to Japan, where each pair of sunglasses are handcrafted by artisans.

Authenticity is integral to the identity of MØY ATELIER and something that reflects in each finished MØY product. MØY takes pride in delivering truly unique and complex designs with uncompromising quality, by marrying handcraft steeped in heritage with the most cutting edge eco-friendly technology.